If you are a PR practitioner, know how the newsroom works and build genuine relationships with members of the media to get your content covered. Know journalists that are interested and passionate about your industry. Build lasting and solid connections and be reliable in creating hard-hitting statements — the fluff…

Give your communications departments a break! Unless the crisis has been planned, lay off the controversial posts that land the company into reactionary mode. In the past 8 months, we have seen a lot of problematic takes from industry leaders. Unyielding individuals drunk on power with their arrogant and ignorant…

Let your newsletter rest in peace! There is a reason why the relevancy of the newsletter is being discussed in the public relations and communications space. It is not the newsletter concept that has died but a certain type of newsletter that can no longer live. I have found the…

When we clamour for independent media we do not only mean a media that will write objectively and fairly about opposition parties — we also mean an objective ethical media landscape that will report fairly and objectively about citizens despite their political affiliation The media has incredible power to shape…

I recently watched what was supposed to be an empowering movie about a policewoman who had recently been promoted to be the county sheriff and despite being the lead character, her role in the entire movie was to support the male characters. In every dialogue, she was depicted as…

This month I had the opportunity to give a lecture to Marketing Postgrad students and my lecture was on marketing to the LGBTIQA+ community which I titled, “Marketing the Rainbow.” I felt honoured to have been hand-picked by a friend and colleague who has seen my work and thought my…

What Twitter Spaces has taught me is that a lot of people do not know how to be allies. There are certain spaces that you should join and keep your mic off the entire session because it’s not about you. When given the mic, acknowledge you are an ally &…

Took less than 24 hours for companies to drop the queer flag from their corporate logos. Every year, when #PrideMonth begins we are forced to hold our breath and wonder how they are going to siphon our money differently this time around. It has never been about the LGBTIQA+ community…

Do not invite bigoted journalists to your media training workshop! Donors have always asked Civic Society Organisations to conduct media training workshops to help media practitioners with the language and guide on how to report stories affecting marginalized groups. My advice to LGBTIQA+ Civic Society Organisations is that do not…